1: The London Underground Logo
The 'Underground' word is replaced with the name of the station and it helped identify your location and the location of the name of the station a midst the regular advertising. The real strength of the logo and the reason why it is so successful is be cause of how timeless it is, the British transport cervices have even adapted the symbol to use for other modes of transport, distinguished by a change in the colour of the disc.
2: The UPS Logo
Paul Rand is one of my favorite designers, just because of how he knew precisely how to convey a message and that to me is what design is all about. And even though in his late years he strongly rejected the move towards post modernism I think that he had a massive impact on how we think of modernist designs now and how we can use the tools that he gave us to better the world of design. Onto the logo itself, this is in my opinion the better version, this was designed by Paul Rand and it should have stayed that way, this is not really an exercise of comparing two things together so I am not going go on a rant about how much I dislike the re-branded UPS that we see today. Rand actually said that he found it quite funny to put a little package onto a kitsch symbol like the shield, and even though some might associate the shield with security and stability I think that the shield was never meant to represent those things, however we all find different meanings in logos. The reason I have this as one of my favorites is again because of it's timeless quality, even now the so called 're-brand' of UPS has retained the same typeface, just that tells me that it's timeless. The logo is also easy to read, and easy to remember, to me it's partly due to how random it may seem at fist and how the shield and package do not seem to belong with each other, but somehow the design is unified enough. Oh and the it works perfectly in black and white, something that was taught to us in 1st year.
3: International Paper Company
The product that revolutionized food storage and the lives on many american housewives finds a good place in my book, especially the brand. I love how this logo speaks unity from the moment you glance at it. The main reason for this I think is the workforce that was and still is behind the distribution of the product. The majority of distribution happens via independent re sellers, you know those people that go from door to door trying to sell you stuff. This is not so prominent here is in South Africa, but takes on a whole new shape in the US. I can interpret the logo in many different ways, however this goes with my current knowledge, and so taking that into account for example even if I was to say now that it looks a little bit like a company that manufactures ceiling light fixtures, if I had no idea what Tupperware was all about, this might have been a viable opinion. However the company has been around since 1946, and for housewives needing something to do after World War II, selling plastic storage containers was seemingly not such a bad idea. I think the logo is successful because of this unifying message, the typeface is also very modern and clean, goes hand in hand with the message that Tupperware is ultimately trying to convey.
5: The Medical Cross
And that is going to be the end of this post, I hope it was ever so slightly informative and someone somewhere learned something.